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Updated: October 20, 2020

33 Content Creation Tools to Organize Your Process

Written by Purushottam Kiri

Being an affiliate marketer or content or SEO agency owner is hard, right? I mean, just look at this daily to-do list (that's far from complete when it comes to all the tasks you're juggling):

  • Publish to different websites (while trying not to lose track of where projects are in your workflow)
  • Manage writers, editors, designers, and clients and track all their deadlines
  • Create high-quality content in the midst of a production process that can sometimes feel chaotic.

I mean, I'm tired just thinking about everything you have to do in a day. And I'm sure just seeing this list sent you into some sort of stress spiral. (Sorry!)

Little girl takes nap on the beach
Little girl takes nap on the beach

But managing content creation doesn't have to be so difficult. Juggling all of these everyday content production issues can be overwhelming. With the right set of tools, you can start to lighten your workload and put your mind at ease.  

Keep reading to learn more about tools that can help you manage your team, clients, calendars, and content.

End-to-end content creation tools 

If you're looking to really organize your content creation process, you'll want to check out tools that can help you manage content marketing from start to finish. 

End-to-end tools can help manage multiple parts of the content creation process all in one place. Most of them will help you manage writing production by assisting you with workflow creation, drafting and editing content, and publishing to your CMS.

Person checks off boxes on a checklist
Person checks off boxes on a checklist

You might still have to use various tools for research, design, or promotion. But don't worry, we've mentioned some of those below, too! However, these types of systems will help you centralize project communication and progress tracking by putting all your drafts in one place. Check out a couple options for content creation software below.

1) Contenteum

Contenteum is built for affiliate marketers and content and SEO agencies to run their content creation process seamlessly. 

Content managers can create projects and share them with writers, editors, and other users who need to provide feedback or create content. Writers and editors can use drafting tools to create and edit blog posts. And Contenteum's project dashboard allows users to see the status of their ongoing projects.

Contenteum Project Status Dashboard
View project statuses in your Contenteum dashboard

Contenteum's text editor provides tools to ensure your content scores well for SEO. By analyzing existing digital content that ranks for your chosen target keyword, you can keep best practices in mind and compete with top-performing webpages. Writers and editors can also use Contenteum's built-in grammar and plagiarism checkers to ensure their content is ready for publication.

Contenteum's keyword optimization tool
See keyword suggestions based on content that ranks for your chosen target keyword in Contenteum.

You can also publish directly to WordPress once your content is ready to go. You can get rid of the headaches that come with copying and pasting, hunting down images in your files, and reformatting text to make sure its HTML is clean.

Contenteum's export to WordPress feature
Choose to push your content to WordPress directly from Contenteum. Or export your text if you're publishing elsewhere.

The really good news: it's free to get started with Contenteum. Sign up today for your chance to access the platform early and take your first step toward creating great content.

2) DivvyHQ is a content creation tool built for larger teams or agencies. DivvyHQ helps you build and organize your content strategy, organize your team, and create custom workflows to keep your projects organized. DivvyHQ starts at $29 per user per month.

3) ClearVoice is a content marketing tool built for enterprise-level content teams. Its agency platform helps you streamline your creation process, manage your team members, and communicate with clients. It can also help you find freelancers who can help boost your production capabilities. ClearVoice doesn't list their pricing, but interested content creators can request a quote from their sales team.

Ideation

Coming up with content ideas can be the hardest part of the content creation process. You want to make sure you're pitching original ideas to your clients. But you also want to keep SEO and target keywords in mind to outrank competitor content. 

Check out some tools that can help you generate ideas and research your topics so you can write fresh content that will make your clients say, "Wow! They really know what they're talking about."

Idea
A lightbulb lights up over a man's head

Idea help

4) Google SERPs are a great (free) place to start your idea search. You can use the People Also Ask and Related Search sections to see how people search for your topic. You can also see what potential competitors have already written or find helpful resources that might inspire you to start writing.

5) AlsoAsked.com can help you make connections between broad topics and related questions. It helps you visualize questions people might ask about your topic using flowcharts. It then creates questions related to those questions to further focus your idea (or help you think of subtopics for a blog post). AlsoAsked.com is free, so you can use it to generate as many topic ideas as you want.

6) AnswerThePublic is a great tool if you need idea help. When you type in a topic, it organizes content visually in various webs and flowcharts, as well as in table format. You can find questions related to your topic, comparisons, and related searches. AnswerThePublic is super helpful if you're trying to find long-tail keywords or come up with a specific angle on a topic. AnswerThePublic is free, but it also offers paid plans that give you access to more search data.

Topic generators

7) HubSpot's Blog Ideas Generator generates five blog post ideas (a week's worth of content) related to your topic. Or if you hand over your email address, you can download a year's worth of blog ideas from HubSpot.

8) Portent's Idea Generator smashes together different highly searched phrases to generate potential blog post ideas. This tool is great if you're really stuck and need help coming up with an interesting topic angle. Results range from actually useful (The Complete Beginner's Guide to Content Creation) to relatively funny (16 Ways Content Creation Can Find You The Love of Your Life). Either way, it's a free tool, so you can use it to come up with countless potential blog posts.

9) Content Explorer from Ahrefs is a paid tool, but it's really powerful. It pulls in SEO and social data from billions of webpages to show you existing content, the potential popularity (and profitability) of your content, and helps you see competitor traffic. If you're trying to prioritize highly searched topics that will generate lots of organic traffic, Content Explorer might be worth the investment.

Keyword research

10) Google's Keyword Planner is free to use with a Google Ads account. You can see search volume for different terms, find related terms, and see how competitive it is to rank for different key phrases. 

11) Keywords Everywhere is a browser plugin that allows you to see the same data you would find in Google's Keyword Planner but directly on a Google SERP. To see search volume and competitiveness for related terms or to download data, you'll have to purchase credits. However, the plugin is otherwise free to use and adds helpful information to each of your Google searches.

12) Mangools offers a suite of five different SEO tools (keyword research, search analysis, rank tracking, backlink analysis, and SEO metrics. It's a paid tool, but it's relatively cheap compared to other SEO bundles on the market. For content creators who want to take SEO seriously (but shy away from huge price tags), Mangools is an affordable keyword research option.

Planning and organization

Staying organized is probably the second-hardest part of running an agency with tons of projects happening simultaneously. Check out some tools that will help you stay on top of all your work and communicate with your team and clients about project progress.

Calendar
Mr. Bean points out a circled date on a calendar to a stuffed animal

Content calendars

13) Hubspot's Editorial Calendar Templates can help you get organized and give you a starting point for content planning. They're free to download, so you can even use them for inspiration if you're looking to create a calendar in another tool.

14) Notion is a flexible tool that can help you organize just about anything, including content. Its content calendar template can give you a good idea of how to use this system to see all of your content project information in one place. Notion is free for individual use but starts at $8 per user per month for team use. 

Project management

15) Trello is a popular project management solution you can use as a production management board. This tool is most helpful when used to view which phase of production a content project is in. You can also use it as a collaboration tool, with the option to add comments and tag team members on each card. Trello is free to use but also offers paid options with more features.

16) Asana is another popular project management option that also offers a free version of its system, along with more powerful paid solutions. You can use Asana to create and track projects, as well as communicate with team members and share files.

Writing and editing

Writing and editing are the backbones of your content agency. Check out some content creation tools that will help your team create the high-quality content you need to keep your clients coming back for more.

Writing
Jim Carrey types frantically on a keyboard

17) Advanced Marketing Institute's Headline Analyzer is a free content creation tool that will help you write headlines that capture audiences. Since 80 percent of people will read nothing but your headline, it's important to get them right. AMI's tool gives your headlines a score based on their emotional value to help you understand how you're pulling in readers. 

18) GDoc SEO Assistant is a free Google Docs add-on that helps you analyze word count, keyword density, and on-page SEO elements right in Google Docs. Using this tool, you can write with SEO in mind without leaving your Docs drafts.

19) Grammarly is an editing tool that improves on basic spell check and word usage tools by helping you consider tone, word choice, and cliches. Grammarly offers both free and paid plans, as well as a free Chrome plug-in. 

20) Hemingway Editor is a free drafting and editing tool that zeros in on readability by pointing out overly complex sentences. It also helps you simplify your writing by highlighting areas where you're using too many adverbs or passive voice.

21) Noisli is a white noise app that can help you focus. Its free plan allows you to stream white noise for up to 15 hours per day, while its paid plans offer unlimited streaming. 

Graphics, visuals, and other design elements

Studies have shown that content that includes visuals can receive 94 percent more views. So here's a pro tip: you have to create or insert visual content if you want to create high-performing blog posts, e-books, or other long-form content readers can't take their eyes off of. Use the tools below to create visual elements that will keep readers on the page.

Graphics and Visuals
Jimmy Fallon points to his eyes and back at you

GIFs

22) Giphy is a free searchable database of GIFs. You can use GIFs to break up text, make jokes, lighten the tone of your post, or illustrate a point.

23) Meme Generator is an image creation tool that takes popular memes and helps you make them your own by customizing the text that goes with them. You can also upload your own images to create a completely original meme.

Infographics and other design elements

24) Canva can help you create graphics for your website or for posting on a social media platform. You can sign up for a free account or design with their paid option to access more features and templates.

25) Piktochart allows you to create infographics, reports, and data visualizations. You can also use it to create custom visuals for blog posts or social media. With a free account, you can create up to five visuals at once, while a paid account allows you to create unlimited designs.

26) Design Pickle connects you with professional graphic designers. This service is perfect if you don't want to rely on templates or don't have the time to figure out design tools for yourself. But you'll probably want to wait until you have a high volume of design requests to sign up for Design Pickle since its cheapest package starts at $399 per month.

Stock photo libraries

27) Unsplash offers access to a library of free stock images. Unlike many stock photo sites, Unsplash has a reputation for housing high-quality, unique photos that are actually nice to look at. Using Unsplash images is free, but you also have the option to pay the photographer for their work when you download their images.

28) Death To Stock also offers visually stunning stock photos. You'll have to subscribe to their library (starting at $12 per month) for access. However, the site is an artist-owned co-op, so you can feel good knowing your monthly payment goes directly to photographers and designers.

Video creation

29) Biteable helps you easily create videos. Their quick-start templates help newbies—or busy content marketers—make video content quickly. You can also create content from their stock and animation library if you're short on raw footage of your own. Biteable offers a free account. But if you want to remove their watermark from your videos, you'll have to sign up for a paid plan. That starts at $19 per month for individual users.

30) Soapbox is a Chrome extension that helps you create, edit, and share videos from your browser. You can add slides and photos to your videos, but Soapbox is mostly geared toward talking head-style explainer videos. Access to the Soapbox plugin is free for individual users. However, to share your videos, you'll need a paid account, starting at $300 per year.

Screen captures and grabs

31) Loom is a screen capture tool that helps you create screen grabs. If you create a lot of content around product explanations, this tool allows you to create short videos to better explain features and capabilities. With a free Loom account, you can create up to 25 videos. Their paid accounts start at $8 per month.

Production and post-production

32) Word2HTML allows you to create clean HTML versions of your written text. Using this type of tool helps you avoid the extra code or formatting errors that can happen when you copy and paste text from a document. You can use Word2HTML for free, or their paid accounts start at $10 per month.

33) Hotjar helps you understand how site visitors interact with your content. Using its heatmaps, you can A/B test content and make adjustments based on user behavior. Hotjar offers a free personal account that analyzes up to 2,000 pages per day. Its paid plans start at 10,000 page views and $39 per month.

Choose content creation tools that streamline your process

The best content creation tool for your business is the one that helps you stay organized and create high-quality content on time. 

Reducing the number of tools you're using is a great first step in cutting down on confusion so you can focus on creating awesome content. End-to-end tools like Contenteum can help you replace multiple platforms like Google Drive, Grammarly, SEMrush, and Trello. By creating projects, drafting, editing, optimizing, and publishing in one place, your team can focus on producing content your clients and readers will love.

Sign up for your free account see for yourself how Contenteum will help your agency stay organized and create high-quality content at scale.

Written by Purushottam Kiri

Computer Science graduate with a knack for data, rankings and content.

Create Content That Ranks. At Scale.
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